TBC Bank has acquired Billz, a digital payment platform, as the Georgian banking group continues expanding its fintech capabilities and digital ecosystem.
Billz provides bill payment and money transfer services through a mobile app, serving consumers and small businesses. The acquisition brings TBC Bank an established user base and technology platform that complements its existing digital banking offerings.
For TBC, which has been building one of the region's most comprehensive digital banking ecosystems, the Billz acquisition adds another touchpoint for customer engagement. Bill payment represents a high-frequency use case that can drive app adoption and customer loyalty.
The deal aligns with TBC's strategy of creating a super-app that bundles banking, payments, e-commerce, and other services in a single platform. By acquiring rather than building certain capabilities, TBC can move faster and leverage existing user bases.
Billz users will gain access to TBC's broader range of financial services, potentially including lending, savings, and investment products. This cross-selling opportunity represents a key rationale for the acquisition, as TBC seeks to deepen relationships with customers.
The transaction also reflects TBC's approach to fintech competition—rather than viewing digital startups as threats, the bank has been actively acquiring promising fintechs and integrating them into its ecosystem. This strategy allows TBC to stay at the forefront of digital innovation while leveraging its banking license and balance sheet.
TBC has been one of the most acquisitive banks in its region, pursuing a deliberate strategy of building a digital ecosystem through a combination of organic development and strategic acquisitions. The Billz deal continues this pattern.