Global analyst firm Celent has awarded SunTec its top-tier "Luminary" designation in Corporate Banking, recognizing the company's combination of advanced technology and broad functionality in its Enterprise Pricing and Product Management in Banking: Next-Generation Platforms report. SunTec also picked up three XCelent Awards and a high functionality rating in Retail Banking.
The Luminary designation — Celent's highest classification — reflects SunTec's strength across the full pricing and product lifecycle: enterprise product catalog, relationship-based pricing, deal management, offer management, and billing. These are the building blocks banks need to modernize revenue operations without disrupting their existing core systems.
Why It Matters Now
Celent's report highlights a fundamental tension in banking: most institutions remain product-centric by default, constrained by legacy cores that weren't built for customer-level propositions. Enterprise pricing and product management platforms bridge that gap — sitting between core banking systems and customer-facing channels to enable personalized pricing, bundled propositions, and transparent billing at scale.
As Celent analyst Daniel Mayo notes, the market has shifted significantly, with new entrants from core banking, analytics, and offer management sectors entering a space that was previously dominated by a handful of vendors.
SunTec's Position
Trusted by 170 clients across 50 countries, SunTec positions its Xelerate platform as a core augmentation layer — enabling banks to build on existing infrastructure rather than replace it. The platform's built-in AI layer supports explainable, governance-compliant decision-making across pricing, deal management, and customer experience workflows.
Amit Dua, President at SunTec, noted that the recognition reflects a shift in how banks view pricing: "Pricing and product management are no longer operational plumbing. They are strategic control systems, governing how quickly banks can launch propositions, protect margins, and deliver transparency across the customer lifecycle."